Introductory Certificate in Marketing, new evening workshops launched!

We have had a fantastic response to our CIM Introductory Certificate in Marketing with many people interested in studying the qualification but preferring the option of attending after work in the evenings. So, due to this high demand we have now scheduled evening workshops at our London Centre, but also launched the course at our Eastern Centre based in central Cambridge.

Ideal for anyone working in a customer facing role, even those involved in finance, operations and HR, or for anyone who is considering starting a marketing career and wants to dip their toe in the water, the qualification gives a comprehensive introduction to marketing, how it works and most importantly how it will benefit your business and help you improve your relationships with your customers.

We support you through the whole course which also includes providing everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

With our next intake for the Eastern Centre being in late March, there is no better time to start. For more information about the qualification and what we offer why not call Paul Owens on 0844 800 5256 or visit our website www.professionalacademy.com

Digital Marketing – a Brave New World !

So whats all this fuss about Digital Marketing then??

Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.

Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of interest in all aspects of Online/Digital Marketing.

Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means? My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!

Prove to them that you deserve the job

At Cambridge Professional Academy we are hearing more and more frequently from people who are concerned about their career progression and their attractiveness to potential employers, particularly those who have recently been made redundant or have moved to the UK from abroad. Many are struggling to get even an interview for jobs that only a few years would not have been a problem. This is because despite the fact that they have years of relevant marketing experience and have been involved in a particular or even many aspects of marketing they don’t have the all important qualification, whether it is an academic one such as a degree or the more practical type such as the CIM and ISMM professional qualifications.

Not surprisingly, since the economic downturn we have seen an increase in the number of people contacting us who are in this unfortunate situation. As you would expect, as the number of people being made redundant increases, the level of competition for jobs rises and employers take the opportunity to cherry pick the best candidates for their vacancies. I am sure many would agree that it is essential to market yourself properly, and part of this is to be able to assess yourself and identify the areas of weakness and address them appropriately.

I know from personal experience as I have progressed my career and applied for more senior roles that the job description in addition to preferring a related degree and experience often requests an additional professional qualifications. This shows that not only does it give you an opportunity to stand out from the crowd; employers recognise them as a symbol of your dedication to ongoing development and improvement.

I know that it is a big commitment both financially and time wise – but I for one, am certainly convinced that it is well worth the effort.

Open Day in London, 7th January

Not sure which qualification is right for you?

If the answer is yes, then why not join us for our open day at our London Centre to find out more. You will have the opportunity to meet with our advisor to learn more about how a professional qualification can enhance your career, discuss your personal circumstances, and which level and study methods are best for you.

You will be to discuss any of our courses including the marketing (CIM), management (CMI) and sales and marketing (ISMM).

What date? Thursday 7th January 2010

What time? 1pm - 6pm

What venue?

London Centre, Suite 201, Albany House,
324-326 Regent Street,
London
W1B 3BL

More about our London Centre

What do I need to bring? If you have a CV or a breakdown of your experience and qualifications this can be very helpful in advising you of the best level for you to study.

Please call Paul Owens on 0844 800 5256 or email paul.owens@professionalacademy.com to make an appointment.

If you are not able to attend this open day you can attend one of our many open days held throughout the year. Current dates are available on our website

We are on the move...

The Cambridge Professional Academy team are moving to bigger and better offices in Cambridgeon Friday 18th December. We will still be located in the city centre and offering the same CMI management courses as previously. All other study centres are not effected. The new adress is:

Cambridge Professional Academy
4th Floor, Janus House
46-50 St Andrews Street
Cambridge
Cambridgeshire
CB2 3AH.

All the telephone and fax numbers, and email addresses will not be changing. All post addressed to our current address will be forwarded onto the new one to minimise disruption.

You may encounter some disruption to our normal services during the move, in particular accessing certain elements of our website and we will also have limited telephone and email facilities.

We apologise for any inconvenience caused and services will resume as normal by Saturday 19th December.

ISMM Seminar in London, 12th November

Cambridge Professional Academy will be attending the ISMM Seminar being held in London this coming Thursday. Due to be an informative and interesting yet entertaining evening the event will provide you with tools and tips on how to improve your sales performance and the opportunity to network with fellow ISMM members.

There will be presentations from:

Grant Leboff
Sales Therapy® - Debunking the Myths of Traditional Selling
www.intelliegentsalesclub.com




Richard Newman
Body Talk for Business - Can You Walk the Talk?
www.ukbodytalk.com



The seminar is being held at MWB London, 60 Cannon Street, London EC4N 6NP and begins at 6.15pm.

For more information about the ISMM and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. More information about these qualifications and our prospectus is available at the Cambridge Professional Academy website.

Business North West Exhibition

We have just returned from two days exhibiting at the Business North West Exhibition in Manchester. It proved to be a very successful trip with lots of people and companies interested in our qualifications and courses. It also proved very useful for meeting organisatiosn who will be able help us further with offering our qualifications to a wider audience.

As a general exhibition there were a range of companies both exhibiting and visiting ranging from website hosting and optimisation, graphic designers and professional bodies such as the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). It would have been good to see the Institute of Sales and Marketing (ISMM) there but maybe next year.

The new CIM Diploma in Digital Marketing and Diploma in Managing Digital Media qualifications we a real success with many people interested in enroling on the courses, and with the first lot of workshops already booked it is expected to be a great success. Management also seems to be an area which is in great demand, particulalry in the public sector according to sources so we will be keenly pursuing this opportunity further. Overall, the exhbition shows that despite economic circumstances there is still a real desire to be trained and gain qualifications in marketing, management and sales which is positive for us, although we must make sure we stay ahead of the game.

We hope to see you at our next event, CIM Live in London being held this Wednesday 4th November at BMA House, Tavistock House, London. For more information click here.

Visit our website www.professionalacademy.com for more information about our qualifications in marketing, management and sales and, prospectus.