Soon to be launched - CIM Diploma in Marketing Communications!

We are pleased that the CIM Diploma in Marketing Communications will soon be available from our London Centre. Complementing our existing range of CIM qualifications it is ideal for those who want to learn more about what the marketing communications mix entails and how to manage it.

The qualification is ideal for those who have previous marketing knowledge and experience and would like to develop or pursue a marketing communications role. On completion you will have an in-depth understanding of the elements of the marketing communications mix and how to implement and integrate them alongside other marketing activities to contribute towards the overall business objectives and success.

The course consist of five modules, Marketing and Consumer Behaviour, Public Relations, Direct Marketing & Sales Promotion, Advertising and Integrated Media and all delegates will be supported throughout the whole course which also includes everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

The first module is scheduled to start with the Marketing and Consumer Behaviour workshop which is scheduled to start in June at our London Centre.

For more information about the CIM Diploma in Marketing Communications visit our website www.professionalacademy.com or call Paul Owens on 0844 80085256.

Introductory Certificate in Marketing, new evening workshops launched!

We have had a fantastic response to our CIM Introductory Certificate in Marketing with many people interested in studying the qualification but preferring the option of attending after work in the evenings. So, due to this high demand we have now scheduled evening workshops at our London Centre, but also launched the course at our Eastern Centre based in central Cambridge.

Ideal for anyone working in a customer facing role, even those involved in finance, operations and HR, or for anyone who is considering starting a marketing career and wants to dip their toe in the water, the qualification gives a comprehensive introduction to marketing, how it works and most importantly how it will benefit your business and help you improve your relationships with your customers.

We support you through the whole course which also includes providing everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

With our next intake for the Eastern Centre being in late March, there is no better time to start. For more information about the qualification and what we offer why not call Paul Owens on 0844 800 5256 or visit our website www.professionalacademy.com

ISMM Seminar in London, 12th November

Cambridge Professional Academy will be attending the ISMM Seminar being held in London this coming Thursday. Due to be an informative and interesting yet entertaining evening the event will provide you with tools and tips on how to improve your sales performance and the opportunity to network with fellow ISMM members.

There will be presentations from:

Grant Leboff
Sales Therapy® - Debunking the Myths of Traditional Selling
www.intelliegentsalesclub.com




Richard Newman
Body Talk for Business - Can You Walk the Talk?
www.ukbodytalk.com



The seminar is being held at MWB London, 60 Cannon Street, London EC4N 6NP and begins at 6.15pm.

For more information about the ISMM and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. More information about these qualifications and our prospectus is available at the Cambridge Professional Academy website.

Business North West Exhibition

We have just returned from two days exhibiting at the Business North West Exhibition in Manchester. It proved to be a very successful trip with lots of people and companies interested in our qualifications and courses. It also proved very useful for meeting organisatiosn who will be able help us further with offering our qualifications to a wider audience.

As a general exhibition there were a range of companies both exhibiting and visiting ranging from website hosting and optimisation, graphic designers and professional bodies such as the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI). It would have been good to see the Institute of Sales and Marketing (ISMM) there but maybe next year.

The new CIM Diploma in Digital Marketing and Diploma in Managing Digital Media qualifications we a real success with many people interested in enroling on the courses, and with the first lot of workshops already booked it is expected to be a great success. Management also seems to be an area which is in great demand, particulalry in the public sector according to sources so we will be keenly pursuing this opportunity further. Overall, the exhbition shows that despite economic circumstances there is still a real desire to be trained and gain qualifications in marketing, management and sales which is positive for us, although we must make sure we stay ahead of the game.

We hope to see you at our next event, CIM Live in London being held this Wednesday 4th November at BMA House, Tavistock House, London. For more information click here.

Visit our website www.professionalacademy.com for more information about our qualifications in marketing, management and sales and, prospectus.

CPA attending ISMM Seminar, Reading

Cambridge Professional Academy will be attending the Institute of Sales and Marketing Management (ISMM) Seminar in Reading today. These free to attend seminars start from 6pm and allow you to develop your potential and improve your performance in an ideal and convenient way whilst providing expert insight into the Sales world. The Reading seminar includes inspirational presentations from:

• Andy Preston - Selling in a Slowdown
• Matt Crabtree - Sales Momentum - 5 No Nonsense Ways to Win More Business in any Market

The seminars are packed full of thought-provoking ideas and practical insights for maximising sales and winning new business.

For more information about the ISMM seminars and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and, short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. For more information about these and for our prospectus visit our website www.professionalacademy.com

Are you reaching your full potential?

If the answer is no, then Cambridge Professional Academy has the answer....

In today’s business environment, it is easy to concentrate on ensuring that you learn the industry knowledge and skills, but what about you? Are you being the best that you can and identifying what your strengths and talents are and then pursuing them? Would you like more control and choice over situations you encounter?

If you want to be firmly placed in the driving seat of your personal choices and direction then Cambridge Professional Academy has the ideal short course for you. Connect to your potential is a series of two day courses designed and delivered by expert tutors Andrew Nicholson and Diane McDowell which will provide you with the necessary knowledge and tools to empower yourself and to give you the power to take responsibility for your life’s outcomes.

NEW -Digital Marketing short courses

Cambridge Professional Academy is pleased to announce a range of exciting new Digital Marketing short courses based at their London office.

Led by expert tutors John chacksfoeld and Dave chaffey these courses are ideal whether you are brand new to digital marketing or already have some experience, these courses are ideal to build on your knwledge and to boost your digital marketing to the next level!

• Running a successful digital marketing campaign.
• SEO Best practice techniques and tips.
• Successful eMail marketing.
• Successful web 2.0/ web 3.0 tactics.
• Maximising website visitor conversion.
• Digital marketing overview for managers

For more information and to book your place click here

CIM Results

Friday 23rd February saw the long-awaited release of the CIM’s December assessment results. As usual, Cambridge Professional Academy excelled, with both Professional Certificate and Professional Diploma students achieving over 90% pass rates! The national average for these levels was only around 55%.

The CIM Professional Certificate reached a 100% pass rate in three of the four modules, and the Professional Diploma pass rate was above 92% in two of the four modules.

Cambridge Professional Academy prides itself on the unlimited support that it offers every delegate, wherever they are in the world. Tutors are dedicated marketing specialists, who are passionate about their students and subjects. Whether students opt for the exam route, or the popular assignment route, their personal tutor will answer questions, and mark draft assignments and mock exams, which ensures that every individual has the very best chance of passing their assessments.

Alongside this personal tutor support, students are also encouraged to attend two-day study workshops at one of four locations, or evening classes (in London). The tutor-led sessions cover the main syllabus, plus have interactive discussions about each of the questions in the current assignment. Workshops also give students the chance to meet others and network amongst their peers.

On top of this, if any student does fail an assessment for any reason, the 100% guarantee promises that they will continue to be supported and tutored until they do pass, for no extra cost.