Monday 8 February 2010

Digital Marketing – a Brave New World !

So whats all this fuss about Digital Marketing then??

Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.

Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of interest in all aspects of Online/Digital Marketing.

Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means? My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!

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