Monday, 15 March 2010
We are pleased that the CIM Diploma in Marketing Communications will soon be available from our London Centre. Complementing our existing range of CIM qualifications it is ideal for those who want to learn more about what the marketing communications mix entails and how to manage it.
The qualification is ideal for those who have previous marketing knowledge and experience and would like to develop or pursue a marketing communications role. On completion you will have an in-depth understanding of the elements of the marketing communications mix and how to implement and integrate them alongside other marketing activities to contribute towards the overall business objectives and success.
The course consist of five modules, Marketing and Consumer Behaviour, Public Relations, Direct Marketing & Sales Promotion, Advertising and Integrated Media and all delegates will be supported throughout the whole course which also includes everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.
The first module is scheduled to start with the Marketing and Consumer Behaviour workshop which is scheduled to start in June at our London Centre.
For more information about the CIM Diploma in Marketing Communications visit our website www.professionalacademy.com or call Paul Owens on 0844 80085256.
Friday, 5 March 2010
We have had a fantastic response to our CIM Introductory Certificate in Marketing with many people interested in studying the qualification but preferring the option of attending after work in the evenings. So, due to this high demand we have now scheduled evening workshops at our London Centre, but also launched the course at our Eastern Centre based in central Cambridge.
Ideal for anyone working in a customer facing role, even those involved in finance, operations and HR, or for anyone who is considering starting a marketing career and wants to dip their toe in the water, the qualification gives a comprehensive introduction to marketing, how it works and most importantly how it will benefit your business and help you improve your relationships with your customers.
We support you through the whole course which also includes providing everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.
Monday, 8 February 2010
So whats all this fuss about Digital Marketing then??
Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.
Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of interest in all aspects of Online/Digital Marketing.
Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means? My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!
Friday, 15 January 2010
Not surprisingly, since the economic downturn we have seen an increase in the number of people contacting us who are in this unfortunate situation. As you would expect, as the number of people being made redundant increases, the level of competition for jobs rises and employers take the opportunity to cherry pick the best candidates for their vacancies. I am sure many would agree that it is essential to market yourself properly, and part of this is to be able to assess yourself and identify the areas of weakness and address them appropriately.
I know from personal experience as I have progressed my career and applied for more senior roles that the job description in addition to preferring a related degree and experience often requests an additional professional qualifications. This shows that not only does it give you an opportunity to stand out from the crowd; employers recognise them as a symbol of your dedication to ongoing development and improvement.
I know that it is a big commitment both financially and time wise – but I for one, am certainly convinced that it is well worth the effort.
Tuesday, 5 January 2010
Not sure which qualification is right for you?
If the answer is yes, then why not join us for our open day at our London Centre to find out more. You will have the opportunity to meet with our advisor to learn more about how a professional qualification can enhance your career, discuss your personal circumstances, and which level and study methods are best for you.
You will be to discuss any of our courses including the marketing (CIM), management (CMI) and sales and marketing (ISMM).
What date? Thursday 7th January 2010
What time? 1pm - 6pm
London Centre, Suite 201, Albany House,
324-326 Regent Street,
What do I need to bring? If you have a CV or a breakdown of your experience and qualifications this can be very helpful in advising you of the best level for you to study.
Please call Paul Owens on 0844 800 5256 or email email@example.com to make an appointment.
If you are not able to attend this open day you can attend one of our many open days held throughout the year. Current dates are available on our website
Wednesday, 16 December 2009
4th Floor, Janus House
46-50 St Andrews Street
All the telephone and fax numbers, and email addresses will not be changing. All post addressed to our current address will be forwarded onto the new one to minimise disruption.
You may encounter some disruption to our normal services during the move, in particular accessing certain elements of our website and we will also have limited telephone and email facilities.
We apologise for any inconvenience caused and services will resume as normal by Saturday 19th December.
Tuesday, 10 November 2009
There will be presentations from:
Sales Therapy® - Debunking the Myths of Traditional Selling
Body Talk for Business - Can You Walk the Talk?
The seminar is being held at MWB London, 60 Cannon Street, London EC4N 6NP and begins at 6.15pm.
For more information about the ISMM and to book your tickets visit the ISMM website.
These seminars compliment the various ISMM qualifications and short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. More information about these qualifications and our prospectus is available at the Cambridge Professional Academy website.