Digital Marketing – a Brave New World !

So whats all this fuss about Digital Marketing then??

Currently I am talking to a lot of people who work in Marketing who have been using traditional marketing techniques for years and are and have been very comfortable with this approach.

Times are changing and as we move ever onwards into the 21st century and watch the Internet and digital technologies grow (with such new developments as Web 3.0, faster browsing capacity and download speeds etc) it seems to be that Marketing needs to move with the times as well – hence the upsurge of interest in all aspects of Online/Digital Marketing.

Almost everyone is “plugged in” at the moment – laptops, portable media devices, mobile phones etc – how better to reach this ever growing mass audience with various saleable products than via digital means? My two nieces were overjoyed with their i-pods at Xmas and within minutes had connected to the Internet, whizzed through about a hundred online ads and had downloaded various apps, games and services – enough to keep them happily occupied for the rest of the day – and allow me to watch “Dr Who” in peace!!

NEW – CAM Digital Marketing qualifications – starting September

Cambridge Professional Academy is now offering the two newly developed CAM digital marketing qualifications:

• Diploma in Digital Marketing


• Diploma in Managing Digital Marketing

Cambridge Professional Academy is just one of five selected training providers to offer this course during the pilot year. Replacing the CIM EMarketing Award these qulaifications have been designed to reflect the fast paced and changing digital world in which marketing is increasingly an essential aspect for all companies.

Designed for anyone currently or interested in becoming involved in digital marketing they provide a natural progression depending on your level of knowledge and experience both qualifications include the equivelent of four modules.

Diploma in Digital Marketing

• Digital Marketing Essentials
• Digital Marketing Planning
• Marketing & Consumer Behaviour (double module)

The Diploma in Managing Digital Marketing

• Intergrating Digital Media and Branding
• Implementing Digital Campaigns
• Advertising
• Public Relations

To find out more about these exciting new qualifications visit www.professionalacademy.com or contact us by email – enquiries@professionalacademy.com or telephone 0844 8005256.

CIM course qualification automation

Over the past few years we have been very effective in the online teaching methods that we offer for our CIM courses (Chartered Institute of Marketing), and we have tried to keep on top of technology to continue to provide a service that ensures that our students pass their exams.

We are currently looking for an experienced IT person to take on the roll of day to day maintenance of our IT systems and growing database of clients.

We are still developing our online teaching technologies and systems with a core team, but need somebody to come on board permanently to learn the ropes and take over some of the day to day running of the systems.

Our core technologies include ASP, VB, ASP.NET C#, and SQL Server technologies. We run our online systems from an inhouse Windows driven cluster.

The role is based in the centre of Cambridge and if you feel you may be suitable then feel free to contact us.

Cambridge Professional Academy launches new prospectus for 2007

New year…new prices…new prospectus

2007 sees the launch of a newly-revised version of Cambridge Professional Academy’s prospectus. Now available to download from the website (also available to be posted as hard copies on request), in either a complete, or a specific marketing, sales, or management version, it features updated information and price lists regarding the courses currently on offer.

The vast range of fully-accredited marketing, sales, and management courses are all detailed in the prospectus, including entry level guidance and breakdown summaries of each of the individual modules.

Following the Chartered Management Institute’s (CMI) shift in syllabus and levels in 2006, students can now read up-to-date information on these changes. A vast amount of research has also prompted a reduction in price for each of the three levels. This competitive move means that, along with their contemporary and highly-successful study methods, Cambridge Professional Academy’s package is hard to beat.

The increasingly-popular Chartered Institute of Marketing’s (CIM) e-Marketing Award is another qualification that has seen a surprising price reduction. It seems more and more people are realising the importance of such a course in the modern and ever-changing world of marketing. Open to anyone, at any level, from any background, this flexible short course is beneficial to all marketers who work in, or are interested in, online marketing.
Along with the launch of a new prospectus, there has also been exciting improvements made to the registration system. Students are now able to apply for, and pay for, courses via the website. A variety of flexible options can be selected, including the purchase of individual modules, books, and workshops (CIM courses only). This quick and easy application process saves the time and effort spent filling out paper forms and posting or faxing them back, and means that studying really can be started anywhere, at anytime!

New prospectus story.