Soon to be launched - CIM Diploma in Marketing Communications!

We are pleased that the CIM Diploma in Marketing Communications will soon be available from our London Centre. Complementing our existing range of CIM qualifications it is ideal for those who want to learn more about what the marketing communications mix entails and how to manage it.

The qualification is ideal for those who have previous marketing knowledge and experience and would like to develop or pursue a marketing communications role. On completion you will have an in-depth understanding of the elements of the marketing communications mix and how to implement and integrate them alongside other marketing activities to contribute towards the overall business objectives and success.

The course consist of five modules, Marketing and Consumer Behaviour, Public Relations, Direct Marketing & Sales Promotion, Advertising and Integrated Media and all delegates will be supported throughout the whole course which also includes everything you will need including in addition to the workshops, tutor written study guides, course text books, access to online resources and a support tutor who will guide you through the preparation of your assessments.

The first module is scheduled to start with the Marketing and Consumer Behaviour workshop which is scheduled to start in June at our London Centre.

For more information about the CIM Diploma in Marketing Communications visit our website www.professionalacademy.com or call Paul Owens on 0844 80085256.

CPA attending ISMM Seminar, Reading

Cambridge Professional Academy will be attending the Institute of Sales and Marketing Management (ISMM) Seminar in Reading today. These free to attend seminars start from 6pm and allow you to develop your potential and improve your performance in an ideal and convenient way whilst providing expert insight into the Sales world. The Reading seminar includes inspirational presentations from:

• Andy Preston - Selling in a Slowdown
• Matt Crabtree - Sales Momentum - 5 No Nonsense Ways to Win More Business in any Market

The seminars are packed full of thought-provoking ideas and practical insights for maximising sales and winning new business.

For more information about the ISMM seminars and to book your tickets visit the ISMM website.

These seminars compliment the various ISMM qualifications and, short courses that we offer in London, Cambridge, Exeter, Leeds and Jersey. For more information about these and for our prospectus visit our website www.professionalacademy.com

NEW – CAM Digital Marketing qualifications – starting September

Cambridge Professional Academy is now offering the two newly developed CAM digital marketing qualifications:

• Diploma in Digital Marketing


• Diploma in Managing Digital Marketing

Cambridge Professional Academy is just one of five selected training providers to offer this course during the pilot year. Replacing the CIM EMarketing Award these qulaifications have been designed to reflect the fast paced and changing digital world in which marketing is increasingly an essential aspect for all companies.

Designed for anyone currently or interested in becoming involved in digital marketing they provide a natural progression depending on your level of knowledge and experience both qualifications include the equivelent of four modules.

Diploma in Digital Marketing

• Digital Marketing Essentials
• Digital Marketing Planning
• Marketing & Consumer Behaviour (double module)

The Diploma in Managing Digital Marketing

• Intergrating Digital Media and Branding
• Implementing Digital Campaigns
• Advertising
• Public Relations

To find out more about these exciting new qualifications visit www.professionalacademy.com or contact us by email – enquiries@professionalacademy.com or telephone 0844 8005256.

NEW - Sales Agency short courses

As part of a recent partnership between Cambridge Professional Academy and AgentBase, we have introduced two new courses design for those who are interested in becoming a Sales Agent.

A Sales Agent is a self employed salesperson who works on commission, usually for several (non-competing) companies. Demand for sales agents is huge, there are many opportunities, and rewards can be great. What's more, upon completion of the course, you are guaranteed work opportunities.

The workshop-based courses teach you everything you will need to know about being a Sales Agent and how to make the most of the sales opportunities that you have available.

The first course 'Sales Agency' is designed to give you a complete understanding of the skills required to succesfully setup and run a sales agency business including the finances, promoting yourself, agreement negotiation, developing your customer base and future planning.
This module is delivered by specialist AgentBase trainers who have many years of experience in this field.

The second course 'Successful Selling' covers the nature of selling, including the sales process, the necessary skills and most suitable tools for effective selling in different contexts and personal management techniques.

Visit agentbase.professionalacademy.com for more information and to book your place.

www.professionalacademy.com

CIM course qualification automation

Over the past few years we have been very effective in the online teaching methods that we offer for our CIM courses (Chartered Institute of Marketing), and we have tried to keep on top of technology to continue to provide a service that ensures that our students pass their exams.

We are currently looking for an experienced IT person to take on the roll of day to day maintenance of our IT systems and growing database of clients.

We are still developing our online teaching technologies and systems with a core team, but need somebody to come on board permanently to learn the ropes and take over some of the day to day running of the systems.

Our core technologies include ASP, VB, ASP.NET C#, and SQL Server technologies. We run our online systems from an inhouse Windows driven cluster.

The role is based in the centre of Cambridge and if you feel you may be suitable then feel free to contact us.

Case Study: Improve

Improve are the Sector Skills Council for the Food and Drink Manufacturing and Processing Industry.


The Challenge
Skills shortage recognised: The UK food and drink industry is the largest manufacturing sector in the UK and second most productive food and drink industry in the world, but facing serious skills shortages, particularly in management.
Improve's response: Through the Women and Work: Sector Pathways Initiative, Improve received funding to up-skill 600 female supervisors and aspiring managers within the industry.


The Requirement
To prepare and deliver an accredited Level 3 management award through blended learning, with on-line support and information.
To initiate a full reporting programme on delegate progress and quality issues
Simple administrative procedures to be incorporated.
The whole programme ready to run within 6 weeks.


Cambridge Professional Academy's solution:
High quality, tailored learning programme developed, incorporating specially written learning materials, work-based assessed projects, contact strategy giving continuous and motivational support, unlimited on-line personal support for all participants for duration of study.
Materials delivered in hard-copy and electronic format.
Established dedicated team of trainers for workshops and on-line support throughout the programme.
Constructed bespoke and dedicated website with secure personal pages for participants.
Integrated back office IT systems allowing fully automated and seamless administration for enquiry to registration to completion.
Full management reporting package initiated and integrated with Improve's own IT systems.
Stringent quality checks.
Programme up and running within 5 weeks.

-

Being experts in delivering distance learning courses in CIM, management, and marketing, the Cambridge Professional Academy aims to deliver this solution for the skills academy over the coming months.
This will be done in colaboration with the Anglia software house altFusion providing the ASP.NET IT systems.
The progress of this solution will be commented on in this blog and on the CPA new postings update here.

Managed Learning System

What can Cambridge Professional Academy do for you?
We can manage your learning system
We will host a fully integrated learning and development management system for you as an application service provider with:
Easy workshop configuration
Distance Learning
On-line course resources
Delegate interface
Revenue integration
Customer relationship management systems
Marketing campaign management
Web content management
Trainer process integration
Full management information and reports (bespoke)


We deliver standard accredited training courses
We will host a fully integrated learning and development management system for you as an application service provider with:
Face-to-face, tailored in-house or scheduled courses
All learning materials including text books
Additional electronic resources
Unlimited personal support
Choice of exam or work-based project assessment
Pass guarantee


We accredit bespoke and in-house training programmes
Working in partnership with you, we will accredit your own management training courses to ensure participants acquire a Chartered Institute of Management qualification.



Develop your company development and training programme
We will create a bespoke blended learning programme for the whole company or department to include:
Fully hosted, computer-based learning
All content written and produced
Full management information feedback
Face-to-face workshop delivery
Web-based asynchronous discussion
Virtual classrooms